Online presence: It’s hard to build a business without some kind of online presence, and if you don’t manage yours, others may do it for you. We can help you create content for your website and social media accounts, manage your online presence, track metrics and keep your website up to date. We can also assist with managing your reputation online, mitigating negative reviews and building a loyal following.
KSM offers a full range of marketing and event planning services to help your business develop the right target audience, grow your customer base, and get results.
Strategic planning: We believe that good marketing and public relations is built by creating conversations and engaging partners, stakeholders and customers. We will work with you to build a strategy that works for your business. We believe in clear steps and delivery dates. We’ll also look across your community and others to see where we can leverage partnerships.
Marketing and Content Creation: Content is king, and we want you to have content that wows your audience, engages your fans, and grows your customer base. We will help you develop email campaigns, including building good email lists, and visuals that represent your brand at a glance. We can work with you to research your ideal customer and discover what messaging moves them to action.
Press: Building a good relationship with local and regional media can be critical to your business’s success. We will work with you to host media events, issue news releases, and answer media inquiries. We can help you manage interview requests, too.
Events: Details count. From developing the event theme to managing ticket sales and registration, to helping you choose the perfect site and execute a first-class event, we’re there every step of the way. We produce imaginative, memorable events, including marketing and media events, meetings and conventions, festivals and fundraisers, and trade shows. And we always plan for every scenario, so that your event goes off without a hitch.
Kelly Morris, Captain of the Ship
Kelly has extensive experience working with large and small clients in the hospitality, restaurant, and tourism industries. She founded KSM Marketing to share that experience and expertise with businesses looking for creative and strategic solutions. She works closely with each of her clients, getting to know their individual strengths and weaknesses, and then builds a plan to make them shine in the competitive DMV metro area market. With a background in catering, public relations and event planning, Kelly’s philosophy is that marketing requires commitment, consistency and a solid plan. Whatever your needs, Kelly can help your business get results.